When running a SaaS business you need some SaaS tools yourself. But, if we learned one thing (the hard way, lol) it’s this: only use tools if they are really valuable and make you work more efficient or effective. Too many times we see teams hooking up with new tools just because they want to use them, not because they need to. This is killing for your team and your own product. So, in this blog post we’ve listed a couple of SaaS tools within 10 categories  – from subscription analytics to email and feedback tools – which you can use effectively in building your SaaS.

Running a SaaS on a budget?

The best thing: Most of them are free! Or, at least, have a free trial. When you’re just starting out it’s really helpful to work with free SaaS tools yourself. Why? Well, building a startup in SaaS is mostly investing money at first as you can read in this article from Investopia. And, since we’re talking tools here, if you really want an in-depth analysis of your startup costs, you can always use this tool!

p.s. There’s an awesome Spreadsheet by the Product Coffee Club, where they listed all of their favorite SaaS tools (updated regularly!) 🙌

Here we go! 🔥

Subscription analytics

As a SaaS business, analyzing your subscriptions is one of the most important things to do. How many new trials have signed up? How many churned? And is the MRR growing? These tools have the answers for you!

WINNER 🏆
Chartmogul
Pricing: $0,00 – $100,00 per month
Free Trial: YES
Capterra reviews

Best alternatives:
Baremetrics
Profitwell

Feedback tools

Of course, we need to mention ourselves here. There is a reason we built our tool in the first place: we love customer feedback and we work hard to make it the best one out there. With our user feedback software, you are giving your users a voice and you, as the product owner, always know what’s most popular among your users. We do have a lot of love for the other tools in our space though. You should definitely check them out too!

WINNER 🏆
Upvoty
Pricing: $0,00 – $50,00 per month
Free Trial: YES
Capterra reviews

Best alternatives:
Productboard
UserVoice

CRM

To manage all of your to-do’s and project management you need a proper CRM. With a CRM you’re able to collaborate on projects and stay on track with your team’s progress.

WINNER 🏆
Asana
Pricing: $0,00 – $20,00 per user/per month
Free Trial: YES
Capterra reviews

Best alternative:
Monday

Team communication

Certainly when you work with a remote team, you need efficient ways to communicate with each other. Email isn’t always the most effective, so here are some alternatives.

WINNER 🏆
Slack
Pricing: $0,00 – $15,00 per user/per month
Free Trial: YES
Capterra reviews

Best alternative:
Fleep

Twitter

One of the best ways to promote your SaaS is through Twitter. It’s easy, free, and great for making connections while promoting your SaaS product to your desired target audience.

WINNER 🏆
Hypefury
Pricing: $0,00 – variable
Free Trial: YES
Capterra reviews

Best alternatives:
Ilo.so.

Payment provider

When you run a SaaS you need a tool to collect your monthly subscription earnings. For us there’s really only 1 option if you run a global SaaS.

WINNER 🏆
Stripe
Pricing: $0,00 – variable
Free Trial: YES
Capterra reviews

Best alternatives:
Paddle.

Email newsletter

Of course you want to keep your (potential) users informed. Email marketing is still one of the best ways to do that!

WINNER 🏆
EmailOctopus
Pricing: $0,00 – $200,00 per month
Free Trial: YES
Capterra reviews

Best alternative:
MailChimp

NPS

Customer satisfaction baby, it’s all that matters!

WINNER 🏆
Wootric
Pricing: $0,00 – $224 per month
Free Trial: YES
Capterra reviews

Best alternative:
Delighted

Transactional emails

To automate your transactional emails, like your drip campaigns, you need a reliable tool to get the job done. These two are our favorite!

WINNER 🏆
Sendrid
Pricing: $0,00 – $700,00 per month
Free Trial: YES
Capterra reviews

Best alternative:
Mandrill

Website chat

One of the most important ways to handle lead generation nowadays is to make sure you have a website chat available. People who are interested in your product want (and need) answers quickly. A website chat is the best way to do it!

WINNER 🏆
Crisp
Pricing: $0,00 – $1,500,00 per month
Free Trial: YES
Capterra reviews

Best alternatives:
Intercom

Email

The standard email clients out there doesn’t always fit your team best. When you work together on emails, these tools are far better than all the existing ones.

WINNER 🏆
Front
Pricing: $9,00 – $79,00 per user / per month
Free Trial: YES
Capterra reviews

Best alternatives:
Missive
Gmail (ICW/ Hiver)

There you go: our favorite SaaS tools. Have fun! 🙌