If you want your business to succeed in the long run, you need to know what your customers think about your offerings. Do they meet their needs and satisfy their demand? Are they within their budget or overpriced? How likely are they to recommend your products and services to their friends and family?
Well, answering these questions helps you obtain a brief idea as to what your users think about your products or services. User feedback is one of the most important elements that can help you boost customer satisfaction and create a robust brand in the long run.
The Need For User Feedback
Now, you will be surprised to know that user feedback is often not taken into account. Product managers might have some preconceived notions regarding the products or services based on their previous experiences, and ignore feedback.
User feedback is important as it helps validate your business idea and see where you stand in the market. It also helps you explore what could be done better or why you are not meeting your business objectives.
In today’s world, you can leverage technology to build an intuitive customer feedback channel and collect your customer’s responses. Let’s delve deeper into how you can simplify and manage your user feedback channels.
1. A Proactive Approach To Collecting Feedback
If you are expecting your customers to give their feedback without asking them from your end, you will most likely not receive any. Put yourself in your customer’s shoes and think of the times that you sent feedback for a product or service.
Well, most likely, you never did it by yourself until asked. Now, if people are not satisfied with your product, they will reach out for a refund or replacement. This is a reactive approach or strategy for user feedback. You should have a proactive approach to collecting user feedback by reaching out to them regularly.
You don’t have to overdo the customer feedback thing – you can simply reach out to your customers on call and ask them about their experience. A one-to-one approach is far more productive as users are open to providing feedback without overthinking.
You should not always take extreme actions based on small sample size, if there are design complaints you should go around and ask a large number of customers before altering it. To ensure that the feedback provided is valuable enough to demand action, you should talk to your customer support team and then make a decision.
2. Building Relations
When it comes to obtaining user feedback, you will have to keep in mind that all customers are different. You should not have any preconceived notion in your head regarding the viability and feasibility of the product or service.
Now some customers will be indifferent and have no contribution, some will have only complaints and then some will provide you with constructive feedback that is very important to incorporate.
You need to build a rapport with them and have a closer relationship. This will help them put their opinions in the most candid manner which might help you solve existing problems. You can even ask them to review your latest design or product ideas and incorporate their feedback.
A detailed one-on-one with every customer might not be feasible so you need to narrow down your focus on just these valuable users.
3. Scale Your Feedback Channels
When your business is growing and has reached a certain threshold, you will not be able to gather all the user feedback by just deploying your human resources. You will need to leverage technological tools and solutions to obtain customer feedback and based on that you will have to scale your channels. This requires streamlining your operations and creating a flexible system to gather feedback from customers.
You can leverage smart feedback solutions like Upvoty to gather detailed feedback from your customers using an easy user-interface. Let’s delve deeper into how it works and what all it entails.
4. Create Feedback Boards
Upvoty provides a smart way to gather feedback from your valuable customers by allowing you to create feedback boards and sharing them with your customers. You can create various types of feedback boards including ‘bug reports’, ‘feature requests’, etc.
It helps synchronize the whole setup and categorize user feedback. It allows you to prioritize high-value feedback and take action based on that. You even have the flexibility to create private boards for team members which are only visible to people working with you.
5. Seamless Serving of Boards
With Upvoty, you can easily customize your feedback boards and install your branding elements. You can then share these boards either privately or publicly, on your custom domains, or using the widgets. It has a whole lot of customization options that you can leverage to build your brand and personalize the offerings.
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6. Work Together on Feedback
Upvoty allows you to work together with your team on user feedbacks to bring more productive outcomes. You can also inform the voters on the feedback boards regarding the changes that you have implemented to improve the app.
7. Share Your Product Roadmap
You can easily connect all the user feedback and feature requests in your product roadmap journey to deliver a product that is feature-packed and provides value for money to the users.
You can also build a custom feed, often called Changelog, of all recent additions to your products. You can use the Changelog feed to communicate what’s new with the product to your users.
8. Connect With Multiple Applications
The best thing about Upvoty is that it allows you to connect it with all your favorite applications. You can use Zapier to connect Upvoty with all prominent applications based on your requirements. It also provides you with some of the most amazing integrations including Intercom, Jira, etc.
User feedback is the key to obtaining valuable insights about the product that can help you build a sustainable business in the long run. Having best-in-class tech solutions like Upvoty can easily help you scale your feedback channels and make the most of them.
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