8 Ways Graphics Can Enhance Product Feedback Surveys
It's extremely difficult to fully understand how people feel about your product. But there's one way out - and that's by using product feedback surveys.However, product feedback collection always comes with a few challenges such as not getting enough participation or receiving scarcely detailed responses.And that's why you need to introduce graphics. Graphics will not only enhance the response you get but also reduce the possibility of participants stopping halfway through.In this article, we will share a few ways you can use graphics to enhance your product feedback surveys.
Enable Graphical Icons
Graphical icons, just like any other visual element, speak a thousand words at the same time. And as we all know, these icons are much better than textual content when you want to express your feelings about something.At least, when a user responds to your open-ended survey with a few texts in addition to one or two emojis, you can definitely gauge the severity of their complaints or feedback. This is better compared to when you receive a deadpan response.So when rolling out an open-ended survey, ensure you enable the use of graphical icons.For close-ended surveys, the norm is to use a “check” or rounded checkbox icon looking all plain and unaesthetic. Instead of doing that, you can use a theme icon and replace plain icons with colorful ones.Things get even better if you add subtle animation, such as a slight bounce, to each checkbox. This makes the survey process much more interesting and keeps your participants going.
Create Attention-Grabbing Survey Thumbnails
Survey thumbnails are those preview images that pop up when you share your survey link on social media platforms whether as a post or direct message. This means the first impression your participants get about your survey is from the thumbnail.Most managers invest little effort in creating good thumbnails as they believe it doesn’t really have much impact - and that’s wrong. If the thumbnail is poor-looking, then only a few will bother clicking in. And this is one of the main reasons for low turnout.If you are comparing the features of several products, you should design a graphical illustration showing these features by using procreate brushes for all illustrations and insert it before or after your question. For one, it saves your participants the stress of looking up the one or two products they’ve never used before. Secondly, it helps them leave honest and ignorance-free feedback.So ideally, you need to create an amazing color palette that fits in the theme of your survey and design a thumbnail that is attention-grabbing. Besides looking attractive, it must give people a little hint of what they are going to do.Of course, you also have to avoid crowding out your thumbnails. If you review some of the well-performing videos on social media platforms like YouTube, you will notice the thumbnails with more expressive graphics and little text perform the best.Your thumbnail should be clear, simple, and consistent in style with any other graphics you will use later in the survey.
Utilize Graphics For Product Comparisons
It is a common thing for product managers to use surveys in reviewing how users feel about their product and other competitors. For instance, Tesla can roll out a survey measuring the aesthetic of their product alongside other competitors like Nissan and Ford.But the problem is, most participants using your product might not have seen other alternatives before. So asking them to compare what they don’t know is basically a waste of survey credit.In such cases, the best way to get a detailed response from your participants is by graphically representing each product. Let them see how the products look and then make their decision. Some participants might still decide to browse up other competitors before responding. That’s fine too.
Implement Graphics For User Ratings
User Ratings assess how customers feel about a product as a whole or just one particular feature. HRs and employers also use it to assess their recruits and employees.Traditionally, user rating assessments are carried out using numbers like “rate this feature on a scale of 1-10” or words such as “Agree, Slightly Agree, Neutral, Disagree, Strongly Disagree.”These formats are a bit uninteresting and plain.Instead, you should use graphic emojis expressing different degrees of satisfaction and dissatisfaction. In terms of efficiency, graphic emojis are more or less the same as words and number scales. But in terms of boosting participation or keeping the fun bulb on, it’s the best.Another way is by combining both emojis together with word or number scales. The goal is to keep the survey-filling process interesting.
Use Visual Aids For Clearer Survey Questions
As usual, visuals help pass a message in the simplest way possible. At the same time, it can help participants understand your questions better especially if you’re dealing with tech products often known for their complexities.You can include a graphic of what product or product part you are referring to. If it’s a procedural survey where you ask users about how they are using a product, you should include illustrations of each procedure to help them understand better.Another simple way to make your survey questions clearer is by highlighting the key words in your questions that you want participants to pay attention to. Use a color that matches your survey theme and ensure it stands out from the rest in contrast.But don’t overdo it by highlighting more than five words at the same time. The human mind can only focus or prioritize a few things at the same time.
Include Interactive Graphic Sliders And Progress Bars
Remember when we talked about using graphics for user ratings? You can also integrate a slider. Participants only need to slide across until they reach a rating that compliments their decision. Check out the sample below.But the slide above looks too plain and deadpan. So you should consider making it look more aesthetically appealing and colorful. Using a few animation tricks here if possible can be a gamechanger as well.Including a progress bar is another way to enhance product feedback. Most of us have been in a survey that had almost no end with new questions popping out one after the other. That can be frustrating especially when the survey info says you need only two minutes to complete everything - but you are already in the fourth minute.By designing a progress bar and placing it in the header section, you can encourage survey completion and help your participants focus on filling the questions.This will also prevent anxiety about when the survey will end.
Allow Image Selection For Preference Representation
Image selection should not be a strange thing if you’ve gotten locked out of an account several times and had to do an image captcha to confirm you’re human. Now imagine integrating the same concept into your surveys.Instead of having participants choose a product by selecting the name in survey options, you can just include product images instead.For instance, when asking people about their car brand preference, you should include the images of each brand you mention. Such visual representation enhances their decision-making process and helps you get a more sincere opinion.Besides rigid graphics, you can make things more interactive by using motion graphics like GIFs. Motion graphics yield better results and are relatable.However, you should avoid using files with size bigger than 1mb. Larger files will increase your survey page’s loading time and shoo off participants. Online optimizers like Ezgif should do the trick if needed.
Use Drag-And-Drop Features For Ranking Questions
Use of Drag-And-Drop feature is popular among website designers and ecommerce store owners like Shopify users. But it’s not only for building stores and websites. You can also implement the same principle in your surveys.Anytime you ask a ranking question, include a graphic representation of the things you want participants to stack up, and enable them to use their cursor to do the rest. This process is like solving a puzzle and should excite your participants.However, you should avoid including too many graphically-presented ranking questions in the same survey. It can get boring and demanding quickly. So once or twice is more than enough.
Conclusion
Product feedback is extremely important as it helps to deeply understand your customers, make customer-led decisions, improve products, and increase customer satisfaction. All these lead to one conclusion - which is increased sales and a successful business.That’s why you need to introduce graphics to enhance your feedback. First off, enable the use of graphical icons, create stunningly attractive and simple thumbnails, and design graphics for product and feature comparison.Don’t forget to include graphic sliders for user ratings and progress bars to encourage survey completion. Also allow participants to select images corresponding to their choices instead of textual options only. Lastly, use drag-and-drop features to create a puzzle sensation for ranking questions.